Privacy Policy

We collect information you provide directly to us, including:

• Email address — when you subscribe to our newsletter or contact us
• First name — optionally provided when subscribing to The Fern Letter
• Messages — content you send via our contact form or Ask Fern chat

We also automatically collect certain technical information when you visit our site, such as your IP address, browser type, pages visited, and time spent on pages, through standard web analytics tools.

We use the information we collect to:

• Send you our newsletter, The Fern Letter, if you have subscribed
• Respond to your enquiries and messages
• Improve our website content and user experience
• Comply with legal obligations

If you subscribe to The Fern Letter, we will send you periodic emails with beauty tips, wellness content, and product recommendations. Every email includes an unsubscribe link. You may opt out at any time and we will remove you from our list promptly — no questions asked.

Our website contains affiliate links. If you click on an affiliate link and make a purchase, we may earn a small commission at no extra cost to you. We only recommend products we genuinely believe in and have personally vetted. Third-party websites have their own privacy policies, and we are not responsible for their practices.

We use cookies and similar tracking technologies to enhance your experience on our site. These may include session cookies (which expire when you close your browser) and persistent cookies (which remain on your device). You can control cookie settings through your browser preferences at any time.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. We encourage you to use a strong, unique password and to keep your devices secure.

Depending on your location, you may have the right to:

To exercise any of these rights, please contact us via our contact page.

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.